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Website Design Payment Processing
As businesses dedicate more resources to enhancing their online footprint, the significance of owning a visually appealing and fully functional website continues to grow. Research indicates that a majority of individuals consider website design to be the primary factor influencing a brand’s credibility. The design not only influences user behavior but also contributes to increased cart abandonment if the user experience is subpar. With the growing recognition of the importance of outstanding website development, there exists a substantial gap in the industry waiting to be filled. There is a need for more companies offering diverse styles and price points to assist other websites in reaching their full potential.
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Web Design SIC Code 7371, 7373, and More
SIC and NAICS codes serve as classification systems for businesses based on their activities or products. For instance, if your company specializes in custom computer programming, it would fall under SIC code 7371 and NAICS code 541511.
These codes are utilized by the US government to categorize businesses according to their primary activities and are mandatory on various business registration forms. This data aids in organizing and analyzing statistical information for federal government agencies, state entities, and private organizations. Moreover, banks and payment processors utilize these codes to swiftly identify your industry and business type.
These codes also play a crucial role in assessing your risk factors for banks and facilitating the setup of necessary software integrations. Typically, web design companies fall within SIC codes 7371 and 7373. However, within the NAICS classification system, there exists a broader range of codes that your business may align with.
You Need a Merchant Account for Website Design & Development
Given the significant impact of brand image on business operations, individuals are willing to invest substantial sums in websites that are both visually appealing and functionally robust. This demand implies that skilled professionals in the industry stand to gain substantial profits with the right clientele. However, to offer these services effectively, you’ll require web merchant services to ensure you receive payment for your work.
This entails obtaining approval from a payment processor partnered with a supporting bank that facilitates client transactions through an integrated payment gateway or virtual terminal online. While the application process may seem straightforward — disclosing your business details and providing banking information — it’s not so simple for web design and development merchants.
Web Design Services are Classified as High Risk
When discussing high-risk businesses, website development isn’t typically the first to come to mind. However, banks and credit card processors assess a company’s financial and reputational risk across various categories. The primary reasons for considering this industry high risk include:
- Selling Services: Tracking the sale of physical products is more straightforward than intangible services, potentially leading to confusion and payment mix-ups.
- High Ticket Sales: Quality designs come at a price, often reaching hundreds or thousands of dollars. High-value transactions pose a greater risk of merchant services fraud or chargeback disputes.
- Chargebacks and Disputes: While all online businesses encounter chargebacks, service-based businesses face heightened risks. Excessive chargebacks and disputes can result in account closure and loss of the website merchant account.
Due to these factors and more, banks have adapted their processes for supporting website design payments. It’s imperative to find a credit card processor equipped to mitigate these risks to ensure your long-term viability. This necessitates partnering with a high-risk payment processor.
